August 21 2008
Borrell Associates, Inc.
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Borrell in the News
  • Wall Street Journal - 'Newspapers Think Locally for Online Ads'
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  • Media Life Magazine - 'Behind the Hot Local Online Ad Market'
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    Borrell Reports Subscription Plan

    About Our Reports


    The Borrell Reports Subscription Plan gives you access to the latest in local online ad trends and local ad spending forecasts. A Borrell Reports Subscription helps you:

  • Identify and size markets for your products and services
  • Track your competition
  • Understand the diverse market potential for different regions of North America
  • Get a deep level of detail on Internet markets not available anywhere else
  • Build current market information into your business plans
  • Some of the reports we'll release to clients and subscribers this year are:

  • 2009 Online Advertising Outlook
  • Online Automotive Advertising Update
  • Online Political Advertising
  • Online Promotions Spending
  • Online Real Estate Advertising Update
  • Online Recruitment Advertising Update
  • Online Spending for 210 DMAs
  • U.S. WebAudit Data (complete data sheets)
  • U.S. LA$R Data (complete data sheets)
  • U.S. Demographics, Media Use and Purchasing Behavior
  • U.S. Hispanic Demographics, Media Use and Purchasing Behavior
  • U.S. Media Profile
  • What Local Web Sites Earn (annual survey results and analysis)
  • World Association of Newspapers Report
  • Yellow Pages and Interactive Directories
  • Other titles as market conditions warrant
  • Borrell’s reports benchmark online advertising for local media and community Web sites. We track the growth in local online ad categories such as local paid search, streaming video and e-mail advertising. We forecast local ad revenue in major media categories such as newspapers, TV, radio and online. And we detail the local ad revenue opportunity across hundreds of business categories.

    Subscribe to our research reports and receive free market intelligence for your market.

  • SINGLE or ENTERPRISE Level I - get 1 free BAR report
  • ENTERPRISE Level II - get 2 free BAR Lite reports
  • ENTERPRISE Level III - get 3 free BAR Lite reports

  • Our BAR (Basic Advertising Report) contains detail on online ad spending in your market, plus insights on media usage and household broadband penetration.Each report is valued at $1,500.

    With all the plans, you receive 10 to 12 annual reports, a PowerPoint of charts for each and access our archives of reports since 2001.

    SINGLE - 10-12 reports annually, quarterly ad-spending updates on key vertical categories, charts, access to all reports and corresponding webinars, 30 minutes consulting for each newly released report to total no more than 300 minutes.
    $2,995 Click Here to Purchase

    ENTERPRISE I - 10-12 reports annually, quarterly ad-spending updates on key vertical categories, charts, access to all reports and corresponding webinars, 30 minutes consulting for each newly released report to total no more than 300 minutes - 2 - 25 log-ins.
    $4,495.00 Click Here to Purchase

    ENTERPRISE II - 10-12 reports annually, quarterly ad-spending updates on key vertical categories, charts, access to all reports and corresponding webinars, 60 minutes consulting for each newly released report to total no more than 600 minutes – 26 - 100 log-ins.
    $5,995.00 Click Here to Purchase

    ENTERPRISE III - 10-12 reports annually, quarterly ad-spending updates on key vertical categories, charts, access to all reports and corresponding webinars, 60 minutes consulting for each newly released report to total no more than 1000 minutes – 100 - 150 log-ins.
    $8,495.00 Click Here to Purchase

    For more info please contact:
    Martin Nyberg
    Director, Client Development
    253-678-1975

    Borrell Associates Inc., 1643 Merrimac Trail, Williamsburg, VA 23185
    Phone: 757-221-6641 / Contact Us: info@borrellassociates.com
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