Michele Laven
Vice President Integrated Media, Clear Channel Los Angeles
Michele Laven, Vice President Integrated Media, Clear Channel Los Angeles is responsible for creating compelling unified marketing and advertising programs that connect on-air, online, mobile and on-location marketing solutions for advertisers. Previously, she was President and Chief Operating Officer of New Times Media (currently Village Voice Media), where she was responsible for the operations of New Times Media’s collection of independent newspapers, as well as the company’s national advertising sales firm, the Ruxton Group.
Michele works with brands including Ford, McDonald’s, Six Flags, and Taco Bell to turn their :15 or :30 on-air messaging into 1 to 3-minute engagement opportunities for their brands through creative, fully-integrated uses of Clear Channel’s online, mobile, experiential, and on-air platform. Transcending traditional notions of radio, Michele’s client focus maximizes Clear Channel’s unique and expansive collection of consumer touch points to deliver reach, engagement, nimbleness, and measurement in compelling new ways.
Michele Laven is presenting:
Radio
Tuesday 28th of September 2010, 02:00:00 PM
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