Doug Sterne

Vice President, Audio Sales, Pandora

Bringing an expertise in broadcast radio to a position specifically created for him, Doug Sterne joined Pandora to head up new opportunities in audio sales. Today he oversees a nationwide network of media professionals focused on delivering custom audio solutions both online and on mobile. In addition to driving audio sales, Doug is in charge of the Pandora Audio Lab, a testing ground for optimizing audio creative and determining best practices for optimizing advertiser results.

Prior to Pandora, Doug was vice president of sales at Clear Channel Online Music and Radio where he was responsible for exceeding market growth and bringing the company to—and sustaining it as—the #1 billing station group. He restructured, rebuilt and grew the sales organization while increasing online revenue with state-of-the-art analytics and customized SEO programs.

Before Clear Channel, Doug was a vice president at Infinity Radio (CBS) where he increased total revenues, revamped sales management and increased staff at stations such as KCBS, Radio Alice, Live 105, and KYCY, which offers podcasting.

A longtime resident of the San Francisco Bay Area, Doug serves on the board of directors of the Regional Parks Foundation and holds a B.A. in communications from Stanford University.

Doug Sterne is presenting:
Radio
Tuesday 28th of September 2010, 02:00:00 PM