August 21 2008
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Borrell in the News
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NAA Awards Kip Cassino the Research Federation Award of Merit
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Kip Cassino, vice president of research for Borrell Associates Inc. and longtime local advertising guru, has been awarded the prestigious Award of Merit by the Newspaper Association of America.
Mr. Cassino's groundbreaking research - most notably tracking the growth of local online advertising - has been featured widely in newspaper articles, trade magazines and Web reports. The lifetime achievement award from the newspaper industry caps a three-decade career during which Mr. Cassino has worked for financial services companies, the computer and semiconductor industry and media companies such as Knight Ridder and Scripps.
"Kip's work is nothing short of genius, and I'm elated that his peers in the research industry are recognizing him with this award," said Gordon Borrell, CEO of Borrell Associates.
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The award is presented each year to a research professional who has made significant and sustaining contributions to media research over time, creates unique solutions to media problems, always looks for new research strategies, and stays current with the media industry. It is presented by the NAA's Research Federation, whose members vote on the recipient. The award will be presented to Cassino at the NAA's 2008 Marketing Conference in Orlando on Feb. 25.
"I am honored and humbled to receive this award," Cassino said. "I thank everyone who helped me along the way.".
Mr. Cassino's research has been featured in American Demographics, Media Week, PressTime and other national publications. He is a past president of the NAA's Research Federation. He is also a member of the American Marketing Association, the World Future Society and Mensa. |
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