2018 Digital Marketing Services Report

Businesses spend more for digital marketing services than they do for advertising and marketing combined ‒ over $700 billion at the US level.
That’s why so many media companies are developing Digital Agencies to go after a share of this spending and generate new revenue streams for their digital operations.
 Our Digital Marketing Services Report breaks out spending on 21 digital marketing services by over 95 business categories ‒ in eight employee size cohorts as well as the category’s total.
This report can be the foundation for your Digital Services strategy
  • Gauge the size of these opportunities in your specific market
  • Determine which digital services make the most sense for you to offer
  • Track your share of this spending as it continues to grow
  • Focus on the business categories that buy the most of what you have to sell


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What’s new with the 2018 Digital Marketing Services Spending Report

  • We have added Customer Relationship Management as a new category
  • The report now has 21 services grouped into 6 areas
  • Cohort levels now have 6 employee size cohorts and Total and our top end employee size is 1,000+
  • We updated the definitions of SMBs
  • There are 99 SMB categories this year
Our Report breaks out these 21 Digital Marketing Services



  • App Development
  • Blog Management
  • Digital Press Release Distribution
  • Email List Purchasing
  • Email Management
  • Listings Claiming
  • Online Ad Design
  • Online Agency/Exchange Fees
  • Online Consulting and Research
  • Online Advertising Management



  • Online Contest/Game Development
  • Online Video Production
  • Opt-in List Management
  • Reputation Management
  • Search Engine Optimization (SEO)
  • Site Visitor Analytics
  • Social Media Management
  • Web Design/Maintenance
  • Web Hosting
  • Mobile Media Management
  • Customer Relationship Management


It’s available for “every market in the U.S. – yes, even the small ones!”

    Request a sample Digital Marketing Services Report for your market.

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    More questions? Ready to sign up?

    Call us at 757-221-6641, or email Jim Brown at jbrown@borrellassociates.com .