The local marketing industry’s high priest of research offers a unique insight, delivered in his inimitable style. Give this guy three minutes and a whiteboard, and he’ll not only entertain and amaze you, but also make you smarter.
Episode 49: SMBs Go Neutral: Canary in Coal Mine, or Prepping for Party?
Corey gets a reading from the latest Borrell Business Barometer and finds more SMBs are neutral on whether the economy will go sour.
Episode 48: Lots of Ways to Target Ads, But These 2 Hit Bullseye
With 89% of advertisers now buying targeted ads, Corey offers insights on what they perceive works best.
Episode 47: Look Who's Increasing Radio Budgets
Corey dissects the 29% of buyers who are either trimming or increasing their radio budgets, and discovers that the make-up of the typical radio buyer is changing.
Episode 46: Probing the Mindset of OTT Buyers
Corey assimilates results of a survey of 2,000 local advertisers to provide insights on who's buying OTT and how effective it is for them.
Episode 45: Learning From SMBs that Shun Facebook
Corey profiles heavy investors in Facebook advertising and uncovers an amazing fact where non-advertisers in Facebook would rather spend their money.
Episode 44: 2023 Recession? SMB Barometer Has a New Reading
Corey looks at the latest SMB Business Barometer and to see whether local advertisers see a recession "glooming" and how they will focus their marketing in 2023.
Episode 43: 'Leads' Lose Luster in ROI Calculations (Part II)
The Internet's data bounty may have prompted advertisers to say, "Show me the leads!" but they're shifting to something else to calculate ROI. Corey explores what they're doing and how they look for clues by tweaking media channels.
Episode 42: Exploring Advertisers' #1 Concern, ROI (Part 1)
Corey spelunks the cavernous issue of advertising ROI and emerges with some valuable nuggets.
Episode 41: The Pandemic's Gift: A Large, New Crop of Viable SMBs
While the pandemic devastated millions of businesses, Corey discovers that even more have rushed in to replace them. And a large portion of them have been given an interesting government distinction.
Episode 40: All About Those Leads
Corey dives into new research about how ad buyers generate leads.
Episode 39: Why Newspaper Advertisers Keep Buying
Advertising is supposed to drive sales, but Corey uncovers a different marketing goal for those who buy newspaper ads.
Episode 38: Uh-Oh. SMB's Barometric Reading Just Went the Wrong Way
Corey gives a reading of Borrell's quarterly business barometer and finds that ad buyers are spooked.
Episode 37: Pop Quiz!
Professor Elliott hands out a multiple-choice quiz. See how your answers compare with local ad buyers regarding average time spent online, top conversions on Facebook, the likelihood of selling to an existing customer vs. a prospective one, and other marketing trivia.
Episode 36: Want Business from Ad Agencies? Listen To This.
What suggestions do agencies have for media companies that want their business? Corey sorts through comments from a survey of 500 local ad agencies.
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