Corey’s Local Marketing Minute

The local marketing industry’s high priest of research offers a unique insight, delivered in his inimitable style. Give this guy three minutes and a whiteboard, and he’ll not only entertain and amaze you, but also make you smarter.

Latest Video

Episode 36: Want Business from Ad Agencies? Listen To This.

Released: 2022-08-08

What suggestions do agencies have for media companies that want their business? Corey sorts through comments from a survey of 500 local ad agencies.

Video Vault

Corey cracks open advertisers' suggestions box for media companies and discovers that it boils down to three things.

In case we're headed that way again, Corey shows which businesses did just fine in the last big downturn.

Half of SMBs have an interest in starting one, but Corey wonders whether their top goal can be met.

Corey checks the Q2 SMB Business Barometer and finds that local advertisers just had a sudden mood shift.

Corey reaches deep into ad buyers' brains to discover the new thing they need from media companies....and finds managers clamoring for their companies to provide it.

The first wave was search, the second was social. And the next is video, which has Corey all hopped up.

Pushing their own "content" is all the rage with SMBs, and Corey explores what's spurring it on.

Corey uses data from pre-pandemic, mid-pandemic, and post-pandemic polls to show the lesson COVID taught them about ad spending.

Corey is going to the max while buzzing on generational marketing insights and is ready to give you the lowdown.

Corey, I mean, Cole uses his wizardry to illuminate the masses on how more businesses are marketing themselves without buying anything.

Corey employs data visualization (markers on a whiteboard) to illustrate how local businesses who need marketing help find it easy to hire people using two tried-and-true methods.

Corey reveals the No. 1 thing on local advertisers' minds as the pandemic eases its grip. He's got another big reveal: it also happens to be the biggest problem they're trying to solve in 2022.

Corey relays key findings from the latest BBB (Borrell Business Barometer).

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