Corey’s Local Marketing Minute

The local marketing industry’s high priest of research offers a unique insight, delivered in his inimitable style. Give this guy three minutes and a whiteboard, and he’ll not only entertain and amaze you, but also make you smarter.

Latest Video

Episode 30: The Internet's 3rd Wave Has Arrived

Released: 2022-04-25

The first wave was search, the second was social. And the next is video, which has Corey all hopped up.

Video Vault

Pushing their own "content" is all the rage with SMBs, and Corey explores what's spurring it on.

Corey uses data from pre-pandemic, mid-pandemic, and post-pandemic polls to show the lesson COVID taught them about ad spending.

Corey is going to the max while buzzing on generational marketing insights and is ready to give you the lowdown.

Corey, I mean, Cole uses his wizardry to illuminate the masses on how more businesses are marketing themselves without buying anything.

Corey employs data visualization (markers on a whiteboard) to illustrate how local businesses who need marketing help find it easy to hire people using two tried-and-true methods.

Corey reveals the No. 1 thing on local advertisers' minds as the pandemic eases its grip. He's got another big reveal: it also happens to be the biggest problem they're trying to solve in 2022.

Corey relays key findings from the latest BBB (Borrell Business Barometer).

Corey compares advertising habits of independently owned businesses to local franchises.

Do local advertisers see digital audio as a viable media? Corey dives in.

Corey discusses the differences between what self proclaimed "master marketers" are doing versus businesses that are novice marketers.

Corey discovers a sudden downturn in business sentiment

Corey explores why 30% believe they're under-reliant on digital advertising