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Corey’s Local Marketing Minute

The local marketing industry’s high priest of research offers a unique insight, delivered in his inimitable style. Give this guy three minutes and a whiteboard, and he’ll not only entertain and amaze you, but also make you smarter.

Latest Video

Episode 46: Probing the Mindset of OTT Buyers

Released: 2023-01-23


Corey assimilates results of a survey of 2,000 local advertisers to provide insights on who's buying OTT and how effective it is for them.

Video Vault



Corey profiles heavy investors in Facebook advertising and uncovers an amazing fact where non-advertisers in Facebook would rather spend their money.


Corey looks at the latest SMB Business Barometer and to see whether local advertisers see a recession "glooming" and how they will focus their marketing in 2023.


The Internet's data bounty may have prompted advertisers to say, "Show me the leads!" but they're shifting to something else to calculate ROI. Corey explores what they're doing and how they look for clues by tweaking media channels.


Corey spelunks the cavernous issue of advertising ROI and emerges with some valuable nuggets.


While the pandemic devastated millions of businesses, Corey discovers that even more have rushed in to replace them. And a large portion of them have been given an interesting government distinction.


Corey dives into new research about how ad buyers generate leads.


Advertising is supposed to drive sales, but Corey uncovers a different marketing goal for those who buy newspaper ads.


Corey gives a reading of Borrell's quarterly business barometer and finds that ad buyers are spooked.

Episode 37: Pop Quiz!

Released: 2022-08-22


Professor Elliott hands out a multiple-choice quiz. See how your answers compare with local ad buyers regarding average time spent online, top conversions on Facebook, the likelihood of selling to an existing customer vs. a prospective one, and other marketing trivia.


What suggestions do agencies have for media companies that want their business? Corey sorts through comments from a survey of 500 local ad agencies.


Corey cracks open advertisers' suggestions box for media companies and discovers that it boils down to three things.


In case we're headed that way again, Corey shows which businesses did just fine in the last big downturn.


Half of SMBs have an interest in starting one, but Corey wonders whether their top goal can be met.


Corey checks the Q2 SMB Business Barometer and finds that local advertisers just had a sudden mood shift.

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