Gordon & Corey suddenly realize that the "younger generation" have become an economic force and are influencing new forms of marketing. In fact millennials are now approaching 40 and have hung up the baggy pants and sideways-turned ballcaps, spending their money on homes, cars, and vacations to Cancun. This show features an interview with youth marketing guru Matt Britton, founder of Suzy, a consumer intelligence platform, who's advised dozens of major brands trying to reach these dynamic and sometimes demanding new consumers.
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The Weather Company, an IBM Business delivers the most accurate, personalized and actionable weather and traffic data and visualizations to keep audiences safe, build a loyal viewer base and ensure operational efficiency. Broadcasters rely on The Weather Company for the solutions they need to stay competitive, better engage their audiences and fully monetize every screen. Email weather@us.ibm.com to learn more.