Episode 12: Those Whippersnapper Millennials Are Making Content the New Advertising
Mon, 6 Jan 2020
Gordon & Corey suddenly realize that the "younger generation" have become an economic force and are influencing new forms of marketing. In fact millennials are now approaching 40 and have hung up the baggy pants and sideways-turned ballcaps, spending their money on homes, cars, and vacations to Cancun. This show features an interview with youth marketing guru Matt Britton, founder of Suzy, a consumer intelligence platform, who's advised dozens of major brands trying to reach these dynamic and sometimes demanding new consumers.
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