Episode 2: Where 80% of Social Media 'Likes' Come From, Newspaper Megamerger, & Why Email is So Powerful In this episode, the hosts discuss a rumored newspaper megamerger, emergence of social media as the most-popular advertising medium of all, and why the vast majority of advertisers handle their own email -- and fumble doing so. The podcast features an interview with Site Impact's Brandon Rosen, who offers his observations on why email is so powerful, yet so underutilized. As usual, it's chock full of great research tidbits and a lively give-and-take between Corey and Gordon.
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