Episode 46: Hitting REORG on Digital: A Big Shift for the Nation’s Largest Local TV Company
Mon, 26 Apr 2021
Nexstar Media Group owns one of the nation's largest local digital operations, with 122 local websites, 316 mobile apps and more than $200 million in digital revenue last year. But it underwent a major reorganization in late 2020, shutting down its separate digital venture and jettisoning unprofitable products. So, where's the company headed in 2021? This episode features an interview with Karen Brophy, a former Hearst newspaper executive who was tapped recently as president of Nexstar's digital division.
Follow Your Hosts!
Comments
Podcast Sponsors
If you are still using outdated ad tech or relying on gut feel to sell modern-day media, it’s time for a change. RateOptics by Revenue Analytics is the revolutionary pricing and sales analytics tool that will transform the way you price your inventory and negotiate with clients. With cutting-edge AI and data science at its core, RateOptics uses high-powered analytics to help people make better pricing decisions, faster. Serving as a centralized pricing hub across all of your inventory, RateOptics streamlines how rates are managed and accessed across linear, digital, political, and more. Join the dozens of broadcasters that use RateOptics to empower their sales teams in the modern media landscape. Visit us to learn more.
SEBPO is the go-to global business outsourcing partner for companies looking for a better way to work. Our innovative approach and expert teams are designed to give clients a competitive advantage. We offer flexible, customized solutions to help scale operations, control costs, and optimize processes. Last year, SEBPO Teams executed client tasks with a 99.75% average accuracy rate. Our people-first approach and pursuit of excellence have yielded consistent recognition as one of the “5000 Fastest-Growing Private Companies in America” by Inc. and as a Top Global Outsourcing Company (GO100) by the International Association of Outsourcing Professionals (IAOP). Founded nearly two decades ago, SEBPO is committed to improving the lives of employees and their communities. We are the largest employer of BPO professionals in Bangladesh, with nearshore operations in El Salvador and established leadership and program support in the United States. For more information, please visit SEBPO.com.