Episode 69: How Smart Are You About Advertising?
Mon, 4 Apr 2022
Advertising has become more complex than ever. And that's spawned one of the biggest opportunities of all for marketers to become trusted advisors to their own customers. But just how smart are you about all things digital? Corey & Gordon quiz each other on a few basic questions, then turn to longtime advertising expert Tim Burke, CEO of Conduit Digital, for his take. Burke talks about helping sellers become experts beyond the products they're selling, and about outsourcing digital product fulfillment in a way that helps sellers do what they do best.
Follow Your Hosts!
Comments
Podcast Sponsors
Frequence is the Future of Media – the only end-to-end platform for media companies to grow and automate their advertising sales and operations while integrating owned and operated media . Through its full-stack proposal, workflow and campaign-management software, Frequence drives revenue with best-in-class tools to sell, optimize and report omnichannel advertising campaigns.
The Weather Company, an IBM Business delivers the most accurate, personalized and actionable weather and traffic data and visualizations to keep audiences safe, build a loyal viewer base and ensure operational efficiency. Broadcasters rely on The Weather Company for the solutions they need to stay competitive, better engage their audiences and fully monetize every screen. Email weather@us.ibm.com to learn more.