Episode 75: NAB’s LeGeyt Takes the 10-year Challenge: How Will AM/FM Stations & Local TV Make it to 2032?
Mon, 4 Jul 2022
With OTT already siphoning money from radio & TV budgets, is local broadcast media about to suffer its most troublesome decade? In this episode, Gordon & Corey take their summerlong "10-year challenge" question -- what does 2032 look like to you? -- to Curtis LeGeyt, the dynamic, new CEO of the National Association of Broadcasters.
Follow Your Hosts!
Comments
Podcast Sponsors
Frequence is the Future of Media – the only end-to-end platform for media companies to grow and automate their advertising sales and operations while integrating owned and operated media . Through its full-stack proposal, workflow and campaign-management software, Frequence drives revenue with best-in-class tools to sell, optimize and report omnichannel advertising campaigns.
The Weather Company, an IBM Business delivers the most accurate, personalized and actionable weather and traffic data and visualizations to keep audiences safe, build a loyal viewer base and ensure operational efficiency. Broadcasters rely on The Weather Company for the solutions they need to stay competitive, better engage their audiences and fully monetize every screen. Email weather@us.ibm.com to learn more.