Episode 83: Local Media Made ‘Every Mistake’ Over 2 Decades, But Here’s a Chance to Gain it All Back

Mon, 24 Oct 2022


Could the phase-out of 3rd party cookies turn into a comeback for local print and broadcast media? Longtime media and advertising executive Shawn Riegsecker thinks so. Not one to pull punches, the founder and CEO of Basis (formerly Centro) says media made every mistake in the book dealing with the Internet for the past 20 years. But they now have the opportunity to turn tables on the tech giants. Corey & Gordon offer their insights on Riegsecker's vision.


Notify of
Inline Feedbacks
View all comments

Podcast Sponsors

At Basis Technologies, we partner with media companies to drive revenue by providing enterprise level software and services across programmatic, site direct, search, social, and CTV. Basis sets itself apart with easy-to-use technology and an education and sales enablement team that cares about the success of your organization—helping you build out and scale more effectively and efficiently.
Ready to get more from your AdTech? Meet Basis

Spectrio’s goal is to provide their clients with the right spectrum of sound, sight and feeling. A customer experience that engages the senses, enhances experiences, and elevates our clients’ business.

Spectrio is the digital signage industry leader offering a best-in-class product suite that’s easy-to-use, reliable and scalable. We strategically work with businesses and organizations to customize solutions that meet their needs while providing superior service for our clients. The Spectrio Difference is coming alongside our partners to help them envision a desired future state and then making their potential a reality.

No matter the size of your business or what industry you operate in, we’re here to help you transform your business into an exciting destination for customers and employees. Learn more today at spectrio.com.