Episode 84: How Local Advertising Will Change in 2023, and a New Opportunity in OTT

Mon, 7 Nov 2022


This year is ending with a lot of uncertainty, but Gordon & Corey aren't fuzzy at all on what 2023 will look like. Wrapping up a survey of thousands of local ad buyers and on the eve of issuing their local advertising forecast, the hosts offer a peek at the ups and downs they expect for the new year. The podcast also features an interview with Spectrio's Jimmy Hunt, who's tapping into a new and innovative form of OTT that could be insulated from any downturn in ad spending.


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At Basis Technologies, we partner with media companies to drive revenue by providing enterprise level software and services across programmatic, site direct, search, social, and CTV. Basis sets itself apart with easy-to-use technology and an education and sales enablement team that cares about the success of your organization—helping you build out and scale more effectively and efficiently.
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Spectrio is the digital signage industry leader offering a best-in-class product suite that’s easy-to-use, reliable and scalable. We strategically work with businesses and organizations to customize solutions that meet their needs while providing superior service for our clients. The Spectrio Difference is coming alongside our partners to help them envision a desired future state and then making their potential a reality.

No matter the size of your business or what industry you operate in, we’re here to help you transform your business into an exciting destination for customers and employees. Learn more today at spectrio.com.