Local businesses have grown smarter about marketing over the past five years -- a lot smarter. Instead of relying on ad-sales reps to guide them, many have hired their own marketing managers and have become familiar with industry mechanics. In short, the deer have the guns. In this episode, Gordon is joined by guest co-host Taryn Tatarinowicz, who delivers evidence of how frustrated advertisers have become with less-than-savvy sales reps. The remedy? The duo offers a few creative ways to attack the issue.
If you are still using outdated ad tech or relying on gut feel to sell modern-day media, it’s time for a change. RateOptics by Revenue Analytics is the revolutionary pricing and sales analytics tool that will transform the way you price your inventory and negotiate with clients. With cutting-edge AI and data science at its core, RateOptics uses high-powered analytics to help people make better pricing decisions, faster. Serving as a centralized pricing hub across all of your inventory, RateOptics streamlines how rates are managed and accessed across linear, digital, political, and more. Join the dozens of broadcasters that use RateOptics to empower their sales teams in the modern media landscape. Visit us to learn more.
SEBPO is the go-to global business outsourcing partner for companies looking for a better way to work. Our innovative approach and expert teams are designed to give clients a competitive advantage. We offer flexible, customized solutions to help scale operations, control costs, and optimize processes. Last year, SEBPO Teams executed client tasks with a 99.75% average accuracy rate. Our people-first approach and pursuit of excellence have yielded consistent recognition as one of the “5000 Fastest-Growing Private Companies in America” by Inc. and as a Top Global Outsourcing Company (GO100) by the International Association of Outsourcing Professionals (IAOP). Founded nearly two decades ago, SEBPO is committed to improving the lives of employees and their communities. We are the largest employer of BPO professionals in Bangladesh, with nearshore operations in El Salvador and established leadership and program support in the United States. For more information, please visit SEBPO.com.