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2017 Local Ad Agency Report

This report comes with a 10-page summary of the findings of our survey of 666 local ad agencies, plus an Excel file of the full survey results, including more than 50 charts and tables. The survey was conducted April-July 2017. Agencies told us about their marketing goals, which types of media believe works to achieve those goals, how they make decisions about advertising, and what they think about social media. The report comes with access to a 30-minute webinar with our lead analysts. The report and webinar are free to subscribers. For non-subscribers, the report/webinar package is $995; the webinar alone is $195. An executive summary is available for free.