Release date: July 7, 2020
Release date: July 7, 2020
Release date: July 7, 2020
Kicking off Season 3, Gordon & Corey place OTT and political advertising and OTT front and center. Borrell's latest Business Barometer is looking good, but prospects look best for OTT or streaming video sales. This episode features an interview with Mark Lieberman, president & CEO of Viamedia, the nation's largest independent seller of local TV advertising solutions, who discusses a "perfect storm" that's coming in August as political advertising comes raging back.
Kicking off Season 3, Gordon & Corey place OTT and political advertising and OTT front and center. Borrell's latest Business Barometer is looking good, but prospects look best for OTT or streaming video sales. This episode features an interview with Mark Lieberman, president & CEO of Viamedia, the nation's largest independent seller of local TV advertising solutions, who discusses a "perfect storm" that's coming in August as political advertising comes raging back.
Kicking off Season 3, Gordon & Corey place OTT and political advertising and OTT front and center. Borrell's latest Business Barometer is looking good, but prospects look best for OTT or streaming video sales. This episode features an interview with Mark Lieberman, president & CEO of Viamedia, the nation's largest independent seller of local TV advertising solutions, who discusses a "perfect storm" that's coming in August as political advertising comes raging back.
Episodes
Episode 25: release date July 7, 2020
As Ad Market Recovers, OTT and Political Hold the Most Hope for 2020
Kicking off Season 3, Gordon & Corey place OTT and political advertising and OTT front and center. Borrell's latest Business Barometer is looking good, but prospects look best for OTT or streaming video sales. This episode features an interview with Mark Lieberman, president & CEO of Viamedia, the nation's largest independent seller of local TV advertising solutions, who discusses a "perfect storm" that's coming in August as political advertising comes raging back.
Episode 24: release date June 23, 2020
51 Webinars, 12,000 Ad Buyers, 2 Big Ahas
While Corey has gone dark to generate new forecasts for 2020, Jim Brown steps in as guest co-host. Gordon & Jim discuss what they learned from interacting with thousands of local businesses during 51 "crisis marketing" webinars they conducted since late March. Jim also offers insights on a few markets where ad sales will rebound much slower, and what's driving the difference.
Episode 23: release date June 9, 2020
Corey's Crystal Ball on 2020 Advertising, & Why SMBs Are Rushing to 'Shopify' Themselves
Corey takes a break from numbers crunching to talk about where he thinks local advertising will wind up in 2020. (Spoiler alert!) Newspapers and radio are in for the biggest shock, and some markets will fare far better than others. This episode features an interview with Shopify's Ian Black, who describes a big uptick in smaller, local businesses rushing to the company's ecommerce solution during the COVID-19 crisis.
Episode 22: release date May 26, 2020
Media's 'Survival of the Fittest' Scenario Comes True -- And Why TV Is Immune
Even before the pandemic, local media companies were going dark at a rate of 6 per week. Gordon & Corey discuss how things have accelerated as scores of print and broadcast companies have gone belly-up in the past two months. The only one in a comfortable position is broadcast TV. The podcast features an interview with TEGNA President & CEO Dave Lougee, who describes how TV's transformation since the last big economic downturn a decade ago has put the industry in an insulated and enviable position.
Episode 21: release date May 12, 2020
Sappy Messaging and Warning Signs: COVID-19's Effect on Marketingp> (Cue the maudlin piano music) In these unprecedented times, Gordon & Corey are here for you. That's why they've teamed up with Fruity Pebbles.... Episode 21 takes a look at how marketers are struggling to remain in sync with consumers who seem to be suffering media overload. The podcast also identifies marketing decisions that equate to warning signs that a business might not make it through the crisis.
Episode 20: release date April 27, 2020
A Grand Reopening or Bland Reopening for Local Businesses?
Fresh off a late-April survey of local businesses, Gordon & Corey debate what's in store as they plan to hit re-start on advertising budgets. With a 10-point shift in the percentage of local businesses planning to resume or increase ad spending since late March, is a Grand Reopening imminent?
There's No Hand-Wringing Among the Masters of Local Marketing
Gordon & Corey take a look at a recent survey of local marketing activity amid the COVID-19 crisis and find that small group of businesses have gotten very busy indeed. Master marketers and a few media companies have skipped the hand-wringing altogether. This episode looks at how skilled local marketers are viewing the crisis, and how one broadcaster has sprung into action and created a dynamic library of more than 600 examples of crisis marketing messages for ad-sales reps. The show features an interview with the Vice President of Digital Media Sales for Nexstar Media Group, Bill Caudill, who talks about how the company's 1,000+ reps have pivoted.
CRISIS MARKETING: WHY 'IDEAS' ARE THE NEW CURRENCY
Amid our pandemic paralysis, local marketers are self-isolating into one of two categories: Those who see an opportunity to shine, and those who don't. Marketing ideas are in high demand for both. If you want to open their doors, you'd better come with three ideas in your back pocket (and maybe a gift-wrapped can of Lysol.) Gordon & Corey are joined by Borrell Associates President Jim Brown in this fast-paced "give us your best ideas" episode. The show features a phone call with Matt Coen, co-founder of the quintessential cool-promotions company, Second Street Media.
Biggest WOWs from #BorrellMiami2020 Conference
Youth marketing, hulu's local sales effort, mushrooming OTT, branded content, an explosion in podcasting -- the biggest takeaways from Borrell's big event in 20 minutes. Gordon & Corey offer their observations about some of the presentations by the CEOs of Comscore and Thryv, from youth marketing expert Matt Britton, and from several other executives who took the stage over the two-day event in early March.
OTT & Targeted TV: A Massive 'Green Field' of Opportunity
Gordon & Corey discuss programmatic buying at the local level, identifying the hottest growth areas: OTT, targeted TV spots, geofencing, and Simpli.fi's big push into "addressable" programmatic, which can deliver ads down to the household level. The podcast features an interview with Frost Prioleau, CEO of Simpli.fi, which managed campaigns for 40,000 advertisers last year and saw high growth and dramatic results for its OTT and addressable programs.
Amazon's Inevitable Entry into Local Marketing Is Amazon the next boogeyman? Gordon & Corey lay out the hard evidence -- including a recent survey showing how local businesses may actually be excited about the opportunity to get their message in front of Amazon buyers. This episode features an interview with ecommerce expert and former Amazon manager Will Margaritis, who offers his take on how Amazon is preparing to attack the local space.
Episode 7 - Release date: Oct 15, 2019
Episode 6 - Release date: Oct 1, 2019
Episode 5 - Release date: Sept 17, 2019
Episode 4 - Release date: Sept. 3, 2019
Episode 3 - Release date: Aug 20, 2019
Episode 2- Release date: Aug 5, 2019
Episode 1- Release date: July 16, 2019
About The Local Marketing Trends Podcast
Hear two of the nation’s brightest and sought-after advertising analysts — Corey Elliott and Gordon Borrell — identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.
Our Sponsor:
iPublish Media is the industry leader in self-serve DIY advertising. We work with hundreds of media companies from major metros to community publishers to broadcasters. The iPublish Platform creates new accounts, drives revenue while greatly lowering operational costs. Designed from its inception as a self-serve advertising platform, it is easy to use and provides the performance and versatility to create and sell any print, digital or social advertising campaign for real estate agents to SMBs to private party advertisers. Coupled with this is iPublish’s commitment to excellence providing first class support and enterprise integration delivering unprecedented operational automation. This results in the lowest cost of sales and highest profitability of any order input system available today. Forward thinking media companies choose iPublish as a strategic component to a holistic approach of a multitier sales strategy.
VIDEOBOLT.com helps media companies generate new non-traditional revenue with a scalable video content-creation platform. VIDEOBOLT.COM has produced more than half a million videos since 2009, helping companies extend their brands quickly, easily, and affordably. For information, contact Paul King at pking@videobolt.com or call 772-332-8300.