This episode features hosts Gordon & Corey taking on the issue of media transformation and how most companies seem to be suffering an identity crisis. It features an interview with Joe Walsh, whose task five years ago was to transform a multibillion-dollar yellow pages company into, well, something else. The interview features a few surprises -- like the fact that Thryv is no longer in the "digital services" business, and how a story by comedian Sam Kinison provided a wake-up call to Thryv's sales team.
This episode features hosts Gordon & Corey taking on the issue of media transformation and how most companies seem to be suffering an identity crisis. It features an interview with Joe Walsh, whose task five years ago was to transform a multibillion-dollar yellow pages company into, well, something else. The interview features a few surprises -- like the fact that Thryv is no longer in the "digital services" business, and how a story by comedian Sam Kinison provided a wake-up call to Thryv's sales team.
This episode features hosts Gordon & Corey taking on the issue of media transformation and how most companies seem to be suffering an identity crisis. It features an interview with Joe Walsh, whose task five years ago was to transform a multibillion-dollar yellow pages company into, well, something else. The interview features a few surprises -- like the fact that Thryv is no longer in the "digital services" business, and how a story by comedian Sam Kinison provided a wake-up call to Thryv's sales team.
Release date: Jan. 21, 2020
Release date: Jan. 21, 2020
Release date: Jan. 21, 2020
Episodes
Episode 7 - Release date: Oct 15, 2019
Episode 6 - Release date: Oct 1, 2019
Episode 5 - Release date: Sept 17, 2019
Episode 4 - Release date: Sept. 3, 2019
Episode 3 - Release date: Aug 20, 2019
Episode 2- Release date: Aug 5, 2019
Episode 1- Release date: July 16, 2019
About The Local Marketing Trends Podcast
Hear two of the nation’s brightest and sought-after advertising analysts — Corey Elliott and Gordon Borrell — identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.
Our Sponsors:
Site Impact is a Wholesale Email Marketing Company that provides ROI-based email solutions to hundreds of ad agencies, media companies & more. The company has a database of more than 145 million opt-in email records and 750 selects that allows advertisers to target their ideal audience by age, geo, gender, levels of interest, household income and more! For a free demonstration email info@siteimpact.com.
Simpli.fi is the leader in programmatic advertising built for the precision and scale of addressable, mobile, and OTT/CTV advertising. Simpli.fi works with the world’s largest buyers of localized advertising, including multi-location brands, agencies, local media groups, networks, and trading desks. With over 130,000 active daily campaigns run by more than 30,000 active advertisers, Simpli.fi’s clients are able to deliver performance on high volumes of campaigns and provide deep insights into their dynamic audiences, bringing them one step closer to truly personalized, one-to-one marketing.