With shopping season upon us, Gordon and Corey discuss the media industry's obsession with protecting its news franchise while letting another franchise -- advertising information -- slip away. Is Facebook's friendly approach to local news actually bad for the industry? Is Amazon the boogeyman poised to steal everything away? The show also features an interview with cannabis marketing expert Greg Heiman from SiteImpact and a discussion of how marketing for CBD products and cannabis has mushroomed to a $2 billion segment. (Sponsor note: the phone number mentioned in this week's commercial spot is 561-685-8991.)
With shopping season upon us, Gordon and Corey discuss the media industry's obsession with protecting its news franchise while letting another franchise -- advertising information -- slip away. Is Facebook's friendly approach to local news actually bad for the industry? Is Amazon the boogeyman poised to steal everything away? The show also features an interview with cannabis marketing expert Greg Heiman from SiteImpact and a discussion of how marketing for CBD products and cannabis has mushroomed to a $2 billion segment. (Sponsor note: the phone number mentioned in this week's commercial spot is 561-685-8991.)
With shopping season upon us, Gordon and Corey discuss the media industry's obsession with protecting its news franchise while letting another franchise -- advertising information -- slip away. Is Facebook's friendly approach to local news actually bad for the industry? Is Amazon the boogeyman poised to steal everything away? The show also features an interview with cannabis marketing expert Greg Heiman from SiteImpact and a discussion of how marketing for CBD products and cannabis has mushroomed to a $2 billion segment. (Sponsor note: the phone number mentioned in this week's commercial spot is 561-685-8991.)
Release date: Nov. 12, 2019
Release date: Nov. 12, 2019
Release date: Nov. 12, 2019
Episodes
Episode 7 - Release date: Oct 15, 2019
Episode 6 - Release date: Oct 1, 2019
Episode 5 - Release date: Sept 17, 2019
Episode 4 - Release date: Sept. 3, 2019
Episode 3 - Release date: Aug 20, 2019
Episode 2- Release date: Aug 5, 2019
Episode 1- Release date: July 16, 2019
About The Local Marketing Trends Podcast
Hear two of the nation’s brightest and sought-after research advertising analysts — Corey Elliott and Gordon Borrell — identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.
Our Sponsor:
Site Impact is a Wholesale Email Marketing Company that provides ROI-based email solutions to hundreds of ad agencies, media companies & more. The company has a database of more than 145 million opt-in email records and 750 selects that allows advertisers to target their ideal audience by age, geo, gender, levels of interest, household income and more! For a free demonstration email info@siteimpact.com.