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Local Marketing Trends
Gordon Borrell
Corey Elliott
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Release date: Aug. 20, 2019


In this episode, the hosts discuss a rumored newspaper megamerger, emergence of social media as the most-popular advertising medium of all, and why the vast majority of advertisers handle their own email -- and fumble doing so. The podcast features an interview with Site Impact's Brandon Rosen, who offers his observations on why email is so powerful, yet so underutilized. As usual, it's chock full of great research tidbits and a lively give-and-take between Corey and Gordon.

In this episode, the hosts offer their theories on why radio has suddenly awakened to the Internet. They also discuss a sudden downward adjustment on how much digital advertising local media companies are selling. The spotlight interview is with the head of digital sales for Cox Media Group, a company that consistently ranks as a top shareholder of digital revenue in its TV, radio, and newspaper markets.

Episode 3:
Radio's "On Fire" Digital Sales, Why "Addressable Digital Advertising" is Declining, and an Interview with Jesse McCambridge, Cox Media Group's Senior Director of Digital Sales.


Episode 3 - Release date: Aug 20, 2019

Episode 2- Release date: Aug 5, 2019

Episode 1- Release date: July 16, 2019

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About The Local Marketing Trends Podcast

Hear two of the nation’s brightest and sought-after research advertising analysts — Corey Elliott and Gordon Borrell — identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.

Our Sponsor:

Site Impact is a Wholesale Email Marketing Company that provides ROI-based email solutions to hundreds of ad agencies, media companies & more. The company has a database of more than 145 million opt-in email records and 750 selects that allows advertisers to target their ideal audience by age, geo, gender, levels of interest, household income and more! For a free demonstration email info@siteimpact.com.