2016 Benchmarking Local Digital Media - Insights From Revenue Survey
This is a must-read report for anyone managing local digital sales operations. The 45-page report offers insights from revenue performance at 10,395 local media entities across the U.S. and Canada – something we’ve been doing for 14 years to help companies determine how well they’re doing in digital sales. The report includes 22 charts and tables that offer digital-revenue benchmarking for local operators by eight different types of parent company: daily newspapers, weekly newspapers, local radio stations and clusters, TV stations, yellow page directories, cable systems, and local Internet pureplay companies. It also offers two appendices that list local digital advertising expenditures by format (banners, paid search, etc.) for each of 513 local Digital Marketing Regions (DMRs) in the U.S., both for 2015 and forecast for 2016. An Executive Summary is available for free. The full version is available for purchase, or free to Borrell subscribers.